CRC Group, one of North America’s leading independent wholesale specialty insurance distributors, announced today that BenefitMall, its employee benefits division, has officially rebranded as CRC Benefits. The change marks a significant step in aligning the division with CRC Group’s broader go-to-market strategy and delivering even greater value to retail agency partners.
The rebrand introduces a new name, logo, and refreshed visual identity designed to strengthen brand unity across the organization while highlighting CRC Group’s continued leadership and innovation in the insurance industry.
“It’s all about delivering more value for our customers in the simplest, most effective way,” said Neil Kessler, CEO of CRC Specialty + Benefits. “Bringing our benefits business under the CRC brand simplifies our structure, strengthens our message, and reinforces our commitment to being the go-to growth partner for agencies nationwide.”
The new CRC Benefits offers a comprehensive wholesale employee benefits platform, helping retail partners deliver group and individual solutions across medical, non-medical, and stop-loss coverages for businesses of all sizes.
The new branding underscores CRC Group’s dedication to clarity, consistency, and client-focused service. “While our name and look are changing, our unwavering commitment to our retail brokers and carrier partners remains the same,” said Bob Love, President of CRC Benefits. “The CRC Benefits brand better reflects the scale, service, and solutions we bring to brokers and carriers every day.”
New marketing materials and resources are available now at www.crcbenefits.com.
About CRC Benefits
CRC Benefits is one of the nation’s largest wholesale providers of employee benefits products and services, supporting more than 20,000 retail brokers nationwide. The division delivers solutions for accounts of nearly any size across medical, non-medical, and stop-loss coverages. Founded in 1979, CRC Benefits leverages advanced technology and deep market expertise to streamline the selling experience for brokers, carriers, and clients. CRC Benefits operates as part of CRC Group’s Specialty + Benefits division.
About CRC Group
CRC Insurance Group, LLC, through its operating entities, is one of North America's leading independent wholesale specialty insurance distributors, delivering the broadest range of insurance solutions available in the marketplace today. With over 5,500 teammates in offices across the United States and Canada, CRC Group places more than $30B in annual premiums across property and casualty, and employee benefits. Learn more at www.crcgroup.com.